As an executive with experience in the technology, digital media and connected technology business, I bring with me an unique blend of marketing and business development expertise.
I have an established reputation for helping business to achieve customer, revenue, marketing and business development goals and have coached teams deliver above and beyond corporate goals. Let me bring those skills to your company and your team.
Coaching
Experience coaching managers as well as executives to deliver quantifiable results.
- New Manager Coaching
- Non-profit Coaching
- Leadership Growth
- Identifying Leadership and Management Goals
- Women’s Executive Leadership
Global Go-to-Market Initiatives
Expertise with both new and existing products and putting into action. I can manage the entire end-to-end Go-to-Market solution or can consultant at any stage of that process.
- Ideation
- Market and Competitive Analysis
- New Market Expansion
- Business Development / Partnership Development
- Partnership Management
- Product Development / Management
- Branding
- Communications – PR, Collaterals, Videos, etc.
- Crowdfunding campaigns
Marketing Strategy
A strong marketing strategy and customer focused plan is crucial to grow products, markets, and companies. The key ingredients for a successful marketing strategy include:
- Competitive, marketplace and industry analysis
- Marketing research (brand, customer) – qualitative and quantitative
- Brand & promotion communications strategies and plans
- PR and IR strategy and plans
- Acquisition and Retention strategies and plans (Mobile, social, e-commerce)
- Web & Mobile application design and optimization
- UX Architecture and consultation (Web, Mobile, IoT)
- Social media management
- Blog and content writing
- Content strategies
- Visual communications and creative design
Content and Programming Distribution
I have built an expertise in the Internet of Things (IoT) and the strategy of building digital infrastructures and platforms to deliver the right content, at the right time, to a specific target using the right technology and delivery platforms (in-home, web, mobiles, in-car and more):
- Competitive, marketplace and industry analysis
- Brand and customer research qualitative and quantitative
- Global content strategy (content types, top partners, etc.)
- Distribution strategy (right content for the right platform)
- Business Pipeline development
Digital Commerce
From building digital commerce and digital marketplace experience at CNET, Beyond.com, to Audible, Aha Radio, I bring together, facilitate, and optimize the exchange between content providers and purchasers to increase revenue, customer acquisition and customer engagement.
The digital marketplace and e-commerce are now application and platform dynamic which requires a breadth of experience that can drive engagement in all marketplace opportunities:
- Competitive, marketplace and industry analysis
- Digital strategy on commerce for “external’ marketplaces (Pinterest, FB, etc.) and new platforms (mobile, in-home, in-car, etc.)
- Acquisition & Retention strategies
- Buying Advocates Programs
- CRM and ARPU Strategies
- Partners Acquisition and Engagement
Business Development
I have effectively developed and executed strategies, prospect pipelines, negotiated and closed deals with partners worldwide. I have successfully built the four pillars of partnerships (content, platform, brand, distribution), and created models that scale.
Most importantly, I have a track record of retained customers and bottom line growth:
- Competitive, marketplace and industry analysis
- Marketing research – qualitative and quantitative
- Global content strategy (content types, top partners, etc.)
- Distribution strategy (right content for the right platform)
- Business Development Pipeline development
- Business Development Lead (as BD executive or in collaboration with in-house team)